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Any Other Name - Populists Get a Job

How Do We Create a Market That Capitalizes on Social Stratification?

“The wealthy and fashionable drive the demand for trendy baby names. This market helps the elite hold on to their exclusive names—for the right price.” —A_Rose






The vast majority of children are born at their parents’ hospital of choice.




This makes the hospital an ideal point-of-purchase venue to sell trendy baby names.


Knowing the local popularity of a nationally popular name shapes the market.




This requires ongoing data collection, in all of the maternity wards in the district.


Populists sing a song to every newborn. One of the song lines uses the child’s name.




With the song sung and the data collected, the Populists move on to the next room.


A pricing index is then compiled online, for the benefit of parents-to-be.