“The wealthy and fashionable drive the demand for trendy baby names. This market helps the elite hold on to their exclusive names—for the right price.” —A_Rose
The vast majority of children are born at their parents’ hospital of choice.
This makes the hospital an ideal point-of-purchase venue to sell trendy baby names.
Knowing the local popularity of a nationally popular name shapes the market.
This requires ongoing data collection, in all of the maternity wards in the district.
Populists sing a song to every newborn. One of the song lines uses the child’s name.
With the song sung and the data collected, the Populists move on to the next room.
A pricing index is then compiled online, for the benefit of parents-to-be.